Success Stories
Become a Household Name in Your Industry.
Well-established firms often lack the digital brand and media presence to match. Creating industry-specific content can help establish or amplify your positioning. This was the case for both MessagingLab and Velta Tech (eventually BW Design Group).
Both teams needed a bigger footprint and visibility in their industry but did not have the capacity (or desire) to become their own media company.
What they did have was 100+ combined years of experience. They had served dozens of clients and potentially impacted billions of people through their work.
Grow Everything: becoming the center of the Biotech Industry
The Grow Everything podcast features the leaders of MessagingLab (Karl Schmieder and Erum Azeez Khan) having conversations with founders, scientists, and executives working where biology meets industry.
The show won SynBioBeta’s 2026 Impact Award, and Karl and Erum have been asked to speak and record live episodes at a number of industry events. But more important than the recognition is the recognizability it’s created for them personally and for MessagingLab.
The visibility the show has created regularly fills their calendars at industry events with potential clients and partners who have heard of the show.
Amplafy supports both video and audio production for the podcast; we produce the long-form and short-form video for the show.
Industrial Cyber Security Insider: practical conversations for a complicated industry
Craig Duckworth and Dino Busalachi talk with industry partners, policymakers, and organizational leaders about protecting the factories that make this world go round. The show creates a platform and “town square” for an otherwise fractured and isolated industry.
Though Dino and Craig have dozens of years of combined experience in the industry, they had almost no digital footprint.
Shortly after they started the show, a larger firm acquired their consulting company because of their expertise, further elevating their reach and impact.
Amplafy supports the show’s production and prepares episode materials, including the finished audio and video episodes, show notes, and descriptions.
Would your business benefit from quality relationships and better visibility?
Let’s chat about utilizing content to increase your visibility and strengthen your industry connections.