• Hector Santiesteban

3 Keys to Growing a Small Podcast


The podcast game isn’t an easy game to be in. It can chew up and make a flop out of even the most seasoned and well-financed individuals. Many think if they release the show then listeners are going to come flocking.

Unfortunately, that’s just not the case.

The truth is that a show is often built through the hard work and energy you put into it. You're responsible for making a quality product and also promoting it to the world.

Many podcast hosts are 1-2 person teams. This means that the show is only going to go as far as that person takes it. If you get discouraged by not ending up on the top charts, then it's going to be tough to grow anything sustainable.

Successful podcasts are built over months and years, not days and weeks.

So get it in for the long haul and find whatever type of hustle you can. Sometimes that means that you only have a few extra hours to put into it. But your expectations should match how much time and effort you have to be able to put into it. If you’re not able or willing to commit a large amount of time to your show, then it's going to take a lot longer for you to see the success you want. It doesn’t mean that it’s impossible, it just means that your expectations have to match your effort.


The great thing about podcasts is no one is stopping you from publishing your show. If you want to start one, you can do it. But this leads a lot of people to believe that they can be successful all on their own. You’re going to go a lot farther if you can develop relationships with your audience and potential partners.

It's important to develop authentic relationships with your listeners. These relationships are the catalyst to growing and sustaining your show. Plus they'll also give you the satisfaction that most people want when they start a podcast. No matter how big or small your audience is, connect and find a way to strengthen and deepen your relationship with them. This will help them become more loyal listeners and also increase the likelihood that they’ll share your show with their friends.

It's also important to develop relationships with partners that can support your show. These can be potential guests, team members, or even contractors to help lighten your load. You'll eventually want to delegate some of responsibilities so you can focus on other aspects of the show. Developing these relationships early will help you not have to scramble when you need them.


Social media has created an environment where collaboration beats the competition. Podcast listeners subscribe and listen to an average of seven other shows. That means that you have the ability to collaborate and work together with other shows to get into that "top seven." Because of the easy nature of collaboration on podcasts, these are often the best ways to grow your show. Find influencers, shows, and organizations who work with your ideal listener. Then reach out to see how you can mutually support each other.

If you need help marketing your podcast, visit

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